“Digital Marketing is all about promoting your products or brands via one or more forms of electronic/digital media.” This is the future and I am tired of telling this. On the basis of what you are going to hear today you are probably going to decide your career. There is so much happening in this digital space and you need to know about this today. I am passionate about Digital Marketing and would love to blog about it and new things in Digital that everyone should know. This blog should help all the freshers to Digital Marketing realize the true power of Digital Marketing.
Main Objective in Digital Marketing is all about creating your own website with a hosting space and promoting it by using “on page” and “off page” optimization techniques ensuring your website page ranking improves in Google search results. If your website manages to reach the top position in Google search results, rest be assured you can start marketing various products using your website and earn revenue even while you are sleeping. A great website should be “Search Engine Friendly” and should be capable to drive customer engagement to a large extent.
SEO-“Search Engine Optimization” SEM-“Search Engine Marketing” SMM-“Social Media Marketing”
Digital Marketing Ecosystem!
1)SEO – It is the Process of bringing your Website on to the top Page of Google search results Organically(Unpaid) basis the keywords used by audience in the Google Search Query box.
Examples for Search Engines- Google, Bing, Yahoo, etc
- This means maximizing the traffic to a site by improving page rank within search engines.
- Every business with a Web site should make Search Engine Optimization — trying to get your site as high up as possible on Google and Bing search-results pages — a part of their growth strategy. At its most basic, “SEO” means finding ways to increase your site’s appearance in web visitors’ search results through Organic means.
2)SEM- It is the Process of bringing your Website on top Page of Google search results Inorganically(Paid) basis the keywords used by audience in the Google Search Query.
3)Content Marketing- Content is the heart of your Blog so it has to be attractive & stickiness matters. Add hash tags or a strong call to action and promote your blog using great content and write it for your users/audience.
4)SMM- It is a process of gaining Website traffic or attention through Social Networking sites such as Facebook, Twitter, LinkedIn, Blogging and many more. It should have great content that can encourage readers to share it with their social networks. As it comes from trusted 3rd party and not directly from Company , it can also be considered a form of word of mouth marketing on social media.
Example- Facebook, LinkedIN, YouTube, Instagram, Twitter, etc.
Example 1 for Facebook Marketing by running Paid Campaigns:
Example 2 for LinkedIN Marketing Inorganic reach using Social Media :
5)E-mail Marketing- It is one of the best way to grow your digital empire. It is a permission based marketing which is sending customized in mails, or emails to target audience who are more likely to turn strangers into friends and friends into loyal customers as they are interested in your e-mails.
Example- Mail Chimp, AWeber, Get Response, etc.
6)Display & Video Advertising- Using YouTube is the number 1 way for creating a video content with the goal of having the useful video go viral using “how –to” titles. They rank high on the video search results of Google.
Example for Display Ads- Ads Displayed on social media when you are not searching for them, Example for Demand Generation.
Example for Video Advertising- “Get Grammarly” Ads displayed in between Videos you watch on YouTube, Example for Demand Generation In-stream Ads (Pre-roll, Mid- roll, Post-roll)
Note- Below picture gives you a fair idea about different types of Advertisement Campaigns Run by Advertisers.
7)Affiliate Marketing– It is a commission based Marketing on internet Space. You like a Product, you register as an affiliate(Partner to Promote) on that site. You earn a commission when someone clicks on the link placed by you and purchases a product. (Ex Clickbank, Amazon,etc). Affiliates recommend a product & when someone purchases those products, affiliates earn a portion of the sale. Once you have done the hard work you will earn money even when you are sleeping. Here is a link to my You tube Video on Affiliate Marketing. To discover , 11 Newest ways to promote Affiliate Links online and make money click here.
A shopper / reader clicks on the Product Link on your Website.
He lands on the merchants landing page of the merchant’s Website through your affiliate link.
He purchases the product , you earn commission or portion of the sale.
8)Inbound Marketing-It’s a process of drawing customers to products and services via content marketing, social media marketing, email marketing and SEO.(Landing pages, email, newsletters, blogs, webpages, social, etc.)
Example- Let’s understand Inbound Marketing with an e-mail marketing Example for a free Webinar on Basics of Digital Marketing.
9)Influencer Marketing- As not all brands can afford celebrity marketing, they identify popular people on internet space who can promote their brands virally by communication about the brand/ service on various digital platforms to their subscribers. Examples of Influencers are Celebrities, Friends & Family, Online Influencers, Loyal existing Customers who had a great experience and willing to speak good about their experience within their extended network.
Example- Lets discussion with the help of LinkedIN post that became viral in just few hours.
How much do you Know about GOOGLE?
Google is the world’s most popular Search Engine followed by Yahoo & Bing. It began a search Project in 1996 by Larry Page & Sergey Brin, who were Ph.D holders at Stanford University. They developed this search Engine algorithm that ranked Web Pages not just by content and keywords, but by how many other Websites / Web Pages are linked to each page. This strategy produced more useful results than other search Engines, and led to a rapid increase in Google’s Web Search market share. This Google’s ranking Algorithm was later named as “Page Rank” and was patented in September 2001. It became the No.1 Search Engine in the World.
Mission of Google- “Organize the worlds information and make it universally accessible and useful”. Later it started many businesses /services using this information. Few Examples for quick reference:
Froogle-Price Comparison Shopping
Image Search-search for images on the Web(Google images)
Google Groups-Online Discussion Forums
Google Answers-Answers to Questions based on Bidding System
Google Maps-Maps & Direction
Google Toolbar- A downloadable Search Tool
Blogger-A free Blogging Service
Gmail- Web based e-mail whit huge storage capacity
Ad words-Advertising service for Advertisers
AdSense- Advertising services for Web Publishers
Google BOT also known as robot / spider is a crawler which crawls the internet to identify what’s new? They are text driven. When it crawls a particular Website it analyses the text and identifies what the site is all about and then classifies it into a specific bucket. It performs 3 major tasks:-
- Crawlers- Gathers Information from Word wide Web(www) and stores in a temporary data base. Its like a watchman trying to identify what is coming onto the Web and the authenticity and relevance of new posts.
- Indexer- Collects the data from Crawler and organizes in a particular order basis the relevance and popularity.
- Search Interface-A search interface is a single entry point providing access to the content of an index. It allows users to send queries as well as display, sort and save results.
Insights into few Google famous algorithms
1)Pigeon- July 2013, Poor On Page & Off Page Blogs got affected.
Pigeon was designed to tie Google’s local search algorithm closer to their web algorithm and to improve ranking parameters based on distance and location.
We should ensure we accept backlinks from Pages having high PR Value only.
We should ensure we don’t have more than 2 links from a website as backlink. If we have many links it results in Black Hat SEO Technique.
We should at least provide 1 outbound link from our website to external website.
2) Rank Brain- 2015, Its an extension to Humming Bird to display more accurate results to user search terms. Depending on the keyword, Rank Brain will increase or decrease the importance of back links, content freshness, content length, domain authority etc.
Note- Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
3)”Possum- Sep 2016” is an update to Google’s local search rankings algorithm, and it decides when businesses will show up in local search results, sometimes filtering business listings out of search results.
4)Fred 2017- To eliminate spam content like Websites created only to generate revenue and hence they use Black hat SEO Techniques like keyword stuffing, AdSense stuffing, (Always remember max 2-3 ads to be placed in 1 website, including internal pages.) This update caused a huge shift in rankings and traffic for sites deploying black-hat and heavy ad monetization tactics.
Why should one learn Digital Marketing? Please click on the FAQ’s links below to have a clear idea about Digital Marketing and the kind of opportunities it can offer you before you get started.
Now if you have completed the Basics in Digital Marketing Lets Explore how to do an SEO For your Blog and different SEO Tools to optimize your blog what are the basics of Blogging that you should know to grow as a Professional Blogger.