SEO Guide for Freshers

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Do you own a Website or a Blog? Planning to start your Blogging Career, then this article will guide you through various factors that you need to keep in mind while starting your Career as a Blogger.

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Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy. At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results.

Do you know Google Indexes a Web page on the basis of 100+ Ranking factors? Let's explore few important factors in this blog to get started as a fresher.

1)Uniquely Valuable -

  • Should provide Unique Value which is authentic beyond self promotion.
  • Content quality stands apart from the crowd by a significant margin.
  • Text Images & Multimedia should be Remarkable.
  • Page should be declared by 80% of Visitors as Unique , high quality & Useful.
  • Searchers should be unlikely to go back from the current page to choose a different result.

2)Multi Device Ready -

  • Renders in every (popular) browser Properly.
  • Optimized to render legibly & elegantly on every screen size.
  • Employs the same URL when requested / loaded on every device.

3)Crawler / Bot Accessible

  • URL should be Static(Shouldn’t contain any dynamic parameters).
  • Content is Unique to this URL.
  • Content loads in pages’ HTML(Not Via Post Load, AJAX, JS, Frames, etc).
  • No more than 4 clicks are required from any page on the site to reach the URL.
  • Code 503 to be returned by the server if page is temporarily unavailable.
  • As appropriate , page if included in an RSS Feed, RSS URL is canonicalized redirected to original.
  • Meta Robots tag allows Crawling & Indexing.
  • Robots.txt file doesn’t block crawler access.
  • Key Page Elements are character Length Limited a) Title <75 char, b) URL <90 char,  c) meta description< 160 char

4)Built to be shared through Social Media

  • URL is descriptive & makes the pages topic obvious.
  • Include sharing options to the optimal social networks for the pages audience.
  • Page has inherent sharing Value(ie whomsoever share it will be praised by their audiences & additional amplification is likely.)
  • As appropriate employ tagging options for Facebook, Instagram, YouTube, etc.

5)Features on Page

  • Loading time has to be fast. It should be less than 3 sec preferably, else website rank might get affected. It should have quality content and capable enough to reduce the bounce rate & should be optimized with appropriate social signals where ever applicable with a provision given to its readers/ visitors to like , share, comment or follow us by subscribing to our page.

6)Domain Age- Older Domains will have better chances of high PR.

(Based on Age, Popularity, Size we rate DA on a point rating scale (0-100).

  • Keyword Appearance in Domain.
  • Keyword as first word in Domain.
  • Exact Match Domain.
  • Domain Length- Has to be short and sweet.

 

7)Title length- (55-60 characters).

  • Keyword Appearance in Title.
  • Keyword as first word in Title.
  • Use LSI (Latent Semantic Indexing, ie closely related to primary keyword ) keywords in Title.(more relevance will be given to website)

 

8)Content -(min 1000 -1900 words)should be lengthy & genuine.(No spam content should be used)

9)Bounce Rate-Bounce rate is the percentage of single page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website. Low bounce rate indicates quality content.

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

10)Keyword Density- Can use the LSI Keywords but not the primary keyword more than 2 time within the content, else it results in keyword stuffing and leads to Black Hat SEO Technique.

11)Image Optimization- Using Alt Tags to define Images so that Google can discover and understand the relative importance of the Image to the content. Image name has to be related to the keyword / content. JPG, PNG, GIF Format only are accepted. Size of Image has to be small so that the Page loads fast without making Visitor wait for long.

12)Outbound Link- Outbound links to be provided to related sites with high quality content. If the website to which our link points to follows Black Hat SEO Technique then it will affect our site as well, so due care to be taken.

13)External Links- Also called as Backlinks- Its no of Websites referring to our Website as content we provide is considered to be great/ relevant.

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14)Internal Links- For every 100 words we can have / use one internal link. Links that help you to move from one page of your Website to other page of the same Website.

15)Multimedia- Quality has to be great. Ensure you don't stuff your content with too much of Multimedia as it would effect the Page Loading time when user tries to visit your Website.

16)What is the canonical issue on your Website?

  • A canonical issue arises when 301 redirects are not properly in place. This means that your website can be accessed by search engines from several different URLs. This means that search engines can then potentially index your site under different URLs, meaning that it will look like a site of duplicated content.
  • For example if you have the website http://www.example.comthen the index page can be accessed from all of the following URLs:

1)http://www.example.com 2) http://www.example.com/index.html        3) http://example.com     4) http://example.com/index.html

  • It’s an HTML link element that lets webmasters to inform search engines about some duplicate content pages they’ve created. The tag is placed in the HEAD section of the HTML structure. Here’s what it looks like:
  • <link rel=”canonical” href=”http://www.example.com/” />

17)What can be done to resolve the canonical issue?

  • The best and most effective way to resolve the canonical issue is with a permanent 301 redirect. This can be implemented in a number of ways, as detailed below. Depending on what server your website is hosted on will determine the method which you use to implement a redirect.
  • In addition to this it is worth also logging into Google Webmaster Tools and set-up two profiles for your domain; one with the www. prefix and one without. Then go to Site “Configuration> Settings> Preferred Domain” and choose which domain you would like Google to use.

18)Why do we use 301 redirect?

  • First let’s talk redirecting in general. Redirection happens when you visit one specific page and immediately after that you’re being automatically redirected to a different page (with a different URL).
  • Essentially, there are two types of redirection: temporary and permanent. From a user’s perspective there’s no difference between them, but there is one from a search engine’s perspective. 301 redirect is a permanent redirection. It informs search engines that the page they’re trying to access has changed its address permanently. This means that whatever rankings the page already has should be transferred to the new address (this doesn’t happen with a temporary redirection).

19)Alt Tag -

  • It’s an HTML attribute of the IMG tag. The IMG tag is responsible for displaying images. The alt tag/attribute is the text that gets displayed in case the image can’t be loaded (if the file is missing, for example).
  • To give you an example, here’s what a standard IMG tag could look like:
  • <img src=”clock.jpg” alt=”picture of a clock” />
  • Alt tags have some SEO value. The thing is that Google can’t (at least at the moment) see what the actual image presents, but it can read the alt tag. There’s no better way of informing Google what’s on your images than by using alt tags.

20)Anchor Text -

  • Every link consists of two main elements. There’s the web address that the link is pointing to (the destination) and there’s the anchor text. The anchor text is the text that works as the link.
  • The easiest way of explaining this is to give you an example. Here’s a link to my resource and education page: online business resources. The destination of this link is http://newinternetorder.com/tools/, and the anchor text is “online business resources”.
  • Anchor texts are particularly important for SEO. Whenever you’re trying to get a link back to your website it’s good to have a relevant keyword as the anchor text.

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21)Backlink -

Backlink is simply a link placed on someone else’s website that points back to your site. Backlinks are one of the most important factors for SEO. Getting a lot of backlinks with relevant anchor texts is the shortest way of improving your search engine rankings.

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22)Black Hat SEO -

  • Like everything, SEO has it's dark side too. Black Hat SEO is the name for all SEO practices that are known for being manipulative or unethical, and in the long run can hurt your website, or even get it banned from search engines.
  • Of course, there’s a very thin line between “perfectly fine” and “unethical” … one day some SEO practices are OK, and the other they are suddenly Black Hat, so there’s no exact list of such practices.

23)White Hat SEO -

  • As opposed to the black hat SEO, white hat SEO is a set of all SEO practices that search engines encourage you to use. Of course, there’s no official reference place or ranking for SEO practices, so in order to be up to date with what’s recommended and what isn’t, you have to constantly read the most popular SEO blogs, and some in-house Google blogs like these two: Official Google BlogOfficial Google Webmaster Central Blog.

24)Cloaking (page cloaking) -

  • It’s a practice of taking a webpage and building it in a way so it displays different content to people and to search engines. That way, at least in theory, you can get good ranking for your desired keywords (by presenting an optimized page to the spiders) and then present real people with unrelated offers and content. While this might work from a marketing standpoint it can also get you penalized or even banned very quickly.

25)Deep Linking -

  • Let me quote Wikipediahere:
  • On the World Wide Web, deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or home page. Such links are called deep links.
  • Deep links are particularly valuable for SEO. Linking to specific pages within your site with a good anchor text improves the rankings of these pages. Essentially, building deep links is where SEO game is won or lost.

26)No Follow -

  • “NoFollow” is a very popular term in today’s SEO. When in fact it’s just an optional attribute of a link. However, its “optionalism” doesn’t make it unimportant. In fact, it’s the most important attribute from a SEO standpoint.
  • By default every link is a follow link. This means that whenever a search engine encounters a link, it follows it. Checks where it leads to, and basically takes it as a vote. A vote by the linking website to the website that is being linked to. The NoFollow attribute notifies the search engines that they shouldn’t even pay attention to such a link – no vote, no link juice.
  • From a user’s perspective NoFollow links look exactly the same as their follow brothers and sisters.
  • In order to create a nofollow link just add one extra attribute to an HTML link:
  • rel=”nofollow”
  • An example nofollow link:
  • <a href=”http://wikipedia.org/” rel=”nofollow”>Wikipedia</a>

27)Do-follow link -

  • It’s a standard HTML link that doesn’t have the rel=”nofollow” attribute. Do-follow links are the most valuable ones from an SEO perspective.

28)Domain name -

  • Domain is your unique address on the internet. For example the domain of this blog is personalitydevelopmentinterviewtips.in

29)Hosting -

  • Hosting, or a web host, is where your website is kept/stored on the web. You need a web host to be a website owner. You can get really affordable hosting at Host Gator/ Go Daddy/ Hostinger to name few.

30)Duplicate Content -

  • If you have two separate pages within your website that have the same content on them (or very similar content) then you have duplicate content. Duplicate content is believed to be a bad thing for SEO. Google doesn’t like sites that use the same piece of content over and over again, and they often penalize them for it.
  • If you think that you are safe then think again. Let me give you an example. If your site runs on WordPress, and if you’re using similar categories and tags (like for example a tag “business” and a category “business”) then the listing pages for your tags and categories will probably be very similar if not exactly the same. That is a prime example of duplicate content.

31)Keywords -

  • Keywords are single words or whole phrases of a particular SEO importance for a given page or website.
  • For example, if I’m writing an article about choosing the best gardening equipment, my main keyword could be “gardening equipment“. It is the keyword I want to rank for because I want people to find this article when they input “gardening equipment” into Google.

Types Of Keywords

Broad Match Keyword – Ex.. Marketing <- type in search Query(Enables you to reach to the widest Audience Possible not necessarily relevant)

Exact Match Keyword -Ex.. [Marketing] <-type in search Query(Enables you to reach to limited but most relevant Audience Possible)

Phrase Match Keyword – Ex..”Marketing”<- type in search Query (Enables you to reach to more relevant audience compared to broad match and wider audience compared to exact match. Its somewhere between Broad & Exact Match Keyword.)

32)Keyword Density -

  • Keyword density is a number describing how often does a specific phrase appear in a piece of text. To calculate it you just have to divide the number of times your keyword appears in a piece of text by the total number of words this piece of text has, and then multiply the result by 100. The final result will be expressed as a percentage score.
  • Keyword density is believed to have an effect on SEO. The reasoning behind it is that if a given phrase has a high density score then it means that the text is clearly about that phrase, so it probably should get good rankings for it. Unfortunately this practice doesn’t work so well like it used to in the past.

33)Keyword Stuffing -

  • If you take a random piece of text in English some words will occur more frequently than the other. For example, words like: and, or, it occurs very frequently, while words like: powerhouse, mushrooming occur very rarely. Keyword stuffing is a practice of taking a word or a phrase and repeating it very often in a piece of text. Usually to the point where the text no longer looks natural, all for the purpose of increasing keyword density of your desired phrase.
  • While working on keyword density is no longer believed to work, keyword stuffing does work, but it works against you. Stuffing your text with keywords is sure to backfire.

34)Latent Semantic Indexing (LSI) Keyword -

  • LSI is considered to be an important factor for search engines when ranking your page. It’s said that search engines analyze the content on your page and search for LSI keywords supporting your main keyword. If they find such keywords your page gets a boost in rankings for your main keyword.
  • LSI keywords are keywords that are similar to your main one – keywords that are usually found along your main keyword in the natural language.
  • For example, if your main keyword is “gardening equipment” and you’re using it a lot in your article it would be great to use some LSI keywords as well, such as: “plants“, “garden“, “vegetables“, “planting“, etc. These are the keywords that would be mentioned naturally in a genuine conversation.
  • In other words, LSI is a way of checking whether the text is genuine or just stuffed with random keywords purely for improving rankings.

35)Link Bait -

  • It’s like fishing bite only for links. Basically, it’s a piece of highly viral content. Content that is most likely to attract a lot of links, hence – link bait.
  • Creating link bait content is usually very hard even though the principles are simple. There are a couple of ways you can choose: (1) create something really funny, (2) create something of exceptional quality, (3) create something that brings a lot of value for free.
  • Link bait content is not only text. Videos, pictures, graphics, and audio work equally well.

36)Link Building -

  • Link Building is one of the biggest SEO terms. Link building is simply a process of getting backlinks to your page. For example, if you’re publishing articles on ezinearticles.com with a link to your site then you’re doing some link building.
  • One more thing. Link building is considered to be the most important element of every SEO strategy. If you want to have a well ranked page you have to get backlinksto it.

37)Link farm -

  • It’s a network of websites that link to each other for the sole purpose of increasing their rankings and PageRanks. Let me give you an example. If you ware to create a link farm (don’t!) you could launch 4 different websites, for example. Each on a different server. Then you would link page #1 to pages #2, #3, #4. Page #2 to pages #1, #3, #4, and so on. Basically, every page links to every other page. Such a network isn’t very powerful when it contains only 4 sites, but when they’re hundreds or thousands of them (which isn’t uncommon) then it’s a completely different story. BUT!
  • This is considered as a “Black Hat” SEO technique. Don’t take part in it unless you want your site to get penalized.

38)Link Sculpting -

  • By using the “nofollow” attribute of a link you can make some of the links on your site unimportant from an SEO point of view. Therefore, by using this attribute skillfully you can “sculpt” the PageRanks of certain pages within your website. You can increase the visibility of some pages by granting them with follow links and decrease the visibility of others by using nofollow links.
  • This whole technique requires a lot of practice and knowledge to do it properly. What’s more, many people believe that it’s no longer that effective due to Google’s new approach for handling nofollow links.

39)Search Engine Friendly -

  • What you see at google.com is a search engine. Essentially, search engines are software applications. Their main task is to search the internet for a given phrase. Search engines have specific algorithms for doing this. These algorithms have a way of deciding which sites should appear first in the search results (which sites are the most relevant).
  • The exact algorithms search engines use are not shared to the public. That’s why everybody involved with SEO can only guess what needs to be done to improve site rankings.
  • No surprise here, the biggest and most respected search engine is Google. Its important your Website has to be Search Engine friendly.

40)Robots.txt -

  • This is a file. One that’s particularly important for SEO. It notifies the search engines which areas of your blog are restricted for them. Restricting search engines from accessing some of your pages might not sound that tempting at first but in fact it’s a valuable thing. First of all, you can exclude all your admin pages from indexing (for example, pages in the wp-admin section of your WordPress blog). You can also use it to prevent search engines from seeing duplicate content on your site.

41)Google Sandbox -

  • Google is believed to have a second index called the sandbox (or the supplemental index). Not every new page appears in the main index straight away. Some of them are put into the sandbox until Google decides that they are worthy of appearing in the main index – the one you see whenever you do a standard search on Google. Websites that are placed in the sandbox don’t appear for normal searches. This means that being in the sandbox is the worst that can happen to your site.
  • Supplemental Result is a URL residing in Google’s supplemental index [i.e. sandbox], a secondary database containing pages of less importance, as measured primarily by Google’s PageRank algorithm. […] A supplemental page will still rank in search results, but only if there are not enough pages in the main index that are returned within the search.

42)Meta Description -

  • It’s a short description of a blog/page/post used mostly by search engines. This description is not displayed anywhere on the blog.
  • Here’s how Google uses it. Whenever someone googles a specific key phrase Google makes a decision which websites should be displayed and in what order. For each website Google displays a title and a short description. Google has two ways of putting this description together:
  • If the meta description of the website contains the key phrase used by the user then Google displays the meta description.
  • If the meta description doesn’t contain the key phrase then Google displays a fragment of the website’s content that does contain it.
  • If you’re using WordPress then meta description for each page or post can be set using the All In One SEO Packplugin.

43)Meta Keywords -

  • It’s a list of keywords and key phrases for each blog/page/post used mostly by search engines.
  • Nowadays, many people think that the major search engines don’t pay any attention to this element while ranking websites. And it’s probably the case. Nevertheless, setting proper keywords won’t do you any harm.
  • Therefore including your main keyword on the meta keywords list might be a good idea.
  • If you’re using WordPress then meta keywords for each page or post can be set using the All In One SEO Pack plugin.

44)Meta Tags -

  • Meta tags consist of two main elements: meta description, and meta keywords. Meta tags are placed in the HEAD section of the HTML structure of your page. The information contained in those tags is usually not meant for the users but for the search engines. It helps them determine what the page is about. Therefore it might be worth to set them manually for each page or post within your blog.
  • If you’re using WordPress then all meta tags for each page or post can be set using the All In One SEO Pack plugin.

45)Natural Links -

  • All links your page has acquired naturally without you actively building them.
  • For example, if you’ve written a great post that gets viral on twitter, Facebook, LinkedIn and a lot of people end up linking to it because they like it so much, all those links are natural links.

46)Title Tag -

  • Every page has a title tag. From a user’s standpoint the title tag is visible only in one place – your browser’s title bar.
  • For example, the title tag of the page you’re reading right now is: “personalitydevelopment“. It’s a very important SEO factor. There’s no better way for search engines to find out what the page is about than by looking at the title tag, that’s why you need to spend a moment on coming up with a good title tag.

How to set up a title tag?

  • If you’re using WordPress then the whole thing is rather simple. First of all, every new post receives a title tag that’s the same as the title of the post. However, if you want to change the title tag you need a plugin – All In One SEO Pack, for example. This plugin provides a really simple way of changing the title tag of any page or post on your blog.

47)Off-Page SEO -

  • There are two main elements of SEO: “on-page” and “off-page”. Off-page practices are everything you do outside your page to improve its rankings.
  • Basically, the main element of off-page SEO is link building , via. Directory, Classifieds & Article Submissions, Social Media Marketing.

48)On-Page SEO -

  • The are two main elements of SEO: “on-page” and “off-page”. On-page practices are everything you do on your page to improve its rankings.
  • This includes things like: tuning the HTML structure, improving title tags and descriptions, making your site load faster, checking the keyword usage and density, improving the internal linking structure (the way your pages are linked to each other), etc.
  • Getting high rankings in organic search results is what the On- Page SEO game is all about.

49)Page Rank Optimization -

  • PageRank or PR is an algorithm first created by Larry Page (one of two founding fathers of Google) to calculate (although “estimate” might be a better word here) the importance of a given website. However, one of commonly believed opinions are that one of the deciding factors is the number of back links a site has and the Page Ranks of the sites linking to it. So basically, the more links you have, and the better PageRank these linking sites have, the better your PageRank will be. Improving Page Rank is the main objective of Off- Page SEO.

It’s not surprising but pages with highest PageRank's are usually ones that are highly recognizable and popular around the internet. For example, Google.com itself has a PR of 10. Facebook is PR9 website. Getting back links or external links from these Websites can be of great Value to your Website.

50)XML Sitemap -

  • It’s a file (usually sitemap.xml). Its main function is to give search engines a map of all the different URLs that your blog contains (all pages, posts, archives, etc). With such a thing they can index your blog a lot quicker.
  • If you’re using WordPress you don’t have to create this file on your own. There’s a plugin for that: Google XML Sitemaps. I you aren’t you can visit a site like XML-Sitemaps.comand get one built there.

51)Link Juice -

  • Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting. When Sites with High PR Value offers a "Do Follow" Back link , your Site's PR Value tends to Improve.

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52)Bounce Rate -

  • Bounce Rate is the amount of time spent by a visitor on your blog before he leaves your website.

Note- Lower the bounce rate, better is the content as user is spending more time reading / browsing your content.

 

 

 

 


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1 thought on “SEO Guide for Freshers”

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